Driving in circles in the storage industry

2016 has started out being pretty unkind to the storage industry.  There may be some deep-seeded reasons for it.

We’ve been talking about layoff scenario on the In Tech We Trust podcast for several weeks.

The following links are to articles and blog posts about Winter 2016 job cuts in the storage industry:

http://blogs.barrons.com/techtraderdaily/2016/01/22/emc-vmware-ibm-etc-here-come-333000-layoffs-in-tech-opines-global-equities/

http://www.forbes.com/sites/petercohan/2016/02/10/silicon-valleys-arctic-chill-freezes-startups-in-100-billion-data-storage-industry/

http://www.theregister.co.uk/2016/02/10/coho_data_staff_layoffs/

http://www.theregister.co.uk/2016/02/04/oil_price_nixed_panasas/

http://www.theregister.co.uk/2016/02/06/atlantis_trims_headcount/

http://www.theregister.co.uk/2016/02/04/tegile_trims_headcount/

http://www.theregister.co.uk/2016/02/08/datagravity_falls_to_earth/

http://www.theregister.co.uk/2016/02/09/actifio_deactivates_staff/

 

 

The SWCSA uses the Force to predict Netapp and Solidfire winners and losers

The Netapp/Solidfire deal has been in the news, but the SWCSA wanted to look into it using the metaphysical tools at its disposal – The Force:

Congratulations to Netapp for finally getting the EMC disruptor monkey off it’s back – thanks to Dell.

Three things I hate about Dell acquiring EMC

Dell’s planned acquisition of EMC pushes the limits of sanity. In response, I also pushed the limits of sanity with this steering wheel cam video made with a selfie stick pointed at me through the windshield while I was driving.  As you can see, the external camera recording didn’t turn out very well – just as I expect Dell/EMC to not turn out very well.

The video examines the horrors of EMC’s marketing budget being slashed, NTAP rising to be #1 in independent storage companies and the enormous waste of resources while everybody tried to figure out what a tracking stock is.

VMworld 2015 Back2theFuture Steering Wheel Cam!


This was a pretty crazy ride. There were several cars on the show floor at VMworld 2015, including the Audi A7 in our booth at Tegile and the Delorean Back to the Future mobile in Rubrik’s booth. Curtis and I visited several of them and took a spin in the Time Machine. OMG!

The Return of the Steering Wheel Camera Society of America

Yes!  It’s back – The Steering Wheel Camera (LG 3) is now bungee-corded to the rearview mirror of my Infinity G37 instead of the wheel of my Ford Fusion. It’s a good setup that provides minimal distractions from the pot holes and fender bending of daily driving.

It’s been a great week, starting my new job at Tegile and with the wonderful support from storage and beer-loving cronies. Look for more of these SWCSA videos throughout the summer as we explore the new realities of bay area motoring (diamond lane cheating) and the storage wilderness. Speaking of storage, I want to say congrats to Chris Wahl who just accepted a job with Rubrik – may the wind be at your back, Chris. Congrats also to my new Tegilean homies who earned Visionary status from Gartner for our all-flash arrays  in the latest MQ for Solid State Arrays. If you don’t know what an MQ is, don’t worry, you don’t need to – just don’t get trapped in the diamond lane between a Smart Car and a Tesla when you aren’t supposed to be there.

See you on 880!