Is Pure’s IPO bottle half empty or half full?

Pure Storage (PSTG) is having it’s IPO today and by most reports I’ve read, it’s been a little disappointing.

There are a couple of interesting things about this. First, Pure’s IPO has been touted as a test for “unicorn” startups – companies with unusually high levels of venture investments – and the market’s response has been “show me the path to profitability”. This will have an impact on the rest of the unicorns out there, like Uber, but probably not much impact on the more-practical storage industry.

Second, the question about Pure’s technology being a feature or a product may also have had an impact.  Flash technology is quickly overtaking the enterprise storage business and many customers – large and small – are demanding it from their vendors. It’s no surprise that everybody in the infrastructure storage business now has flash-based solutions. Savvy investors who understand the infrastructure business may have been slightly unnerved by the number of competitors Pure has helped create by their early success.

But that doesn’t mean that all these solutions are equivalent, or even competitive. An analogy I like to use is the automobile industry – there have been many different kinds of cars for many different drivers and uses. There is a lot of room in the market to find the right architecture and feature set for different types of customers. Pure and Tegile, the company I work for (and the rest of the enterprise storage industry for that matter) are competing hard for every deal. The thing is, there are going to be lots of deals as customers turn over their disk storage for flash storage.  A lot of change will come to the storage industry as a result.

wrecking ballPure may be having a lackluster IPO, but they were the wrecking ball that leveled the playing field in the storage industry – and for that – all the flash storage startups are grateful.  I wouldn’t say it’s a half-empty bottle for Pure today, but it’s certainly not half-full either. For Tegile, it’s full speed ahead, into the great expanding flash storage market.

VMworld 2015 Back2theFuture Steering Wheel Cam! This was a pretty crazy ride. There were several cars on the show floor at VMworld 2015, including the Audi A7 in our booth at Tegile and the Delorean Back to the Future mobile in Rubrik's booth. Curtis and I visited … [Continue reading]

My Dear Friend Dick Shoup


A brilliant, sweet guy with many diverse interests, including bad movies This past weekend, the family and friends of Dick Shoup gathered to honor him at the Computer History Museum in Mt. View. We will all miss him and he will be thought of often. … [Continue reading]

Morph-driving in Cali and Montana I came back from vacation in Montana where I took some steering wheel cam footage of my favorite drive between Livingston and McLeod.  This video is a small fantasy of mine - being able to change my commute to … [Continue reading]

The Man, the Meme, the Storage Legend

I had a little fun fun making a fake YouTube ad from the most recent Dos Equis ad - the one that includes the one-liner - "He skips the first date".  FWIW, the voice overs came from software called NaturalReader. … [Continue reading]

On the Path to Sustainable Enterprise Storage

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With the drought here in California, we replaced our grass lawn with drought tolerant plants. It requires a lot less water, but the best thing about it is that we have a new patio to hang out on and watch the world go past. A few days ago I was … [Continue reading]